Tom’s Studio is a design-led company focused on creating game-changing, sustainable pens, tools and stationery for creative folks across the globe. This is a chance to have a real impact on how we operate and become a critical part of a small startup team who are excited about growing the business while we learn and adapt.
Tom’s Studio sits neatly at the intersection of creativity and commerce. We design our products to balance beauty, utility and sustainability, and these needs help provide a lens through which we make many decisions. The Digital Marketing Manager sits at this intersection as well, ensuring that our marketing drives revenue, while also making certain that our communication is creative, engaging, and informative.
Whether we’re sending an email campaign introducing a new release, concepting an ad to drive traffic to our website, or building a new landing page to help customers to find their perfect refillable pen, the space between practicality and creativity is front-of-mind at all times. By remaining consistent in our marketing frequency, we can generate reliable results and plan for growth. You will be the owner of the marketing calendar, concepting and managing campaigns with the internal team and specialist agencies and freelancers. By remaining creative and experimental in our execution, we can engage our creative community, and continue to surprise them with new ideas and exciting new products.
The Digital Marketing Manager balances technical marketing skills, clear communication, data-lead decision making and a genuine fascination with the process of telling stories and forging meaningful connections. By dedicating time and resources to these priorities, we will better be able to invite new people to join us on our journey and subsequently fight the battle against disposable and unsustainable stationery.
We are a small team who love what we do. Designing and making beautiful, sustainable tools that engage and enthuse creatives all over the world brings us a lot of joy. We hope working here will not only be enjoyable but also an exciting challenge and an opportunity to learn and grow with us. 1.6 billion pens go to landfill every year in the USA alone, you can help change that.
Responsibilities:
Campaign Management
Own the marketing calendar and ensure the entire team is excited by and aligned with it
Concept and pitch new ad campaigns each month, incorporating learnings from previous campaigns, utilising brand guidelines, and mixing concepts between use of video, still images, motion graphics, and text
Work with Founders, Tom & Gemma, to identify monthly asset needs, brief and manage content creation internally and with freelance content creators, photographers and videogrpahers.
Coordinate with supporting agencies to ensure campaigns go live on schedule
Analyse performance data and identify opportunities to optimise existing campaigns and increase ROI of future campaigns
Own weekly and monthly reports regarding campaign performance to influence future campaigns
Retention Marketing - Email and SMS
Facilitate and lead weekly email and SMS campaigns to drive revenue
Lead quarterly updates, audits and optimisation of all automated flows and lead-capture campaigns
Identify opportunities to run a/b and multivariate testing
Lead campaign planning and own the marketing calendar
Own and build weekly and monthly reports regarding campaign performance to influence future campaigns
Manage landing pages and product pages within Shopify
Specific responsibilities include but are not limited to merchandising, product page build-outs, landing page builds and launching blog posts
Influencer and Ambassador Marketing
Establish relationships with and seed product to 10+ influencers each month
Engage ambassadors to promote and support campaigns ensuring they yield desired results (product posts, story posts, content creation, etc)
Photography, Video, and Graphic Design
Brief in and Quality control photography, video and copy
A proficiency or a willingness to learn in the various functions of photo, video, and graphic design software (Photoshop, Illustrator, InDesign, Premiere, Figma) would be beneficial but not required.
Experience/Skills
Marketing, Ecommerce or Product Management experience in an entrepreneurial environment
Experience building and managing a marketing calendar
Demonstrated successful digital marketing campaigns
Analytical with experience using data to support recommendations and decisions
Strong written and verbal communication skills
Strong interpersonal and relationship building skills
Experience with the Shopify ecosystem or equivalent
Experience with Adobe Creative Suite beneficial
Experience with or willingness to learn Klaviyo email and SMS marketing software
3+ years in ecomm marketing or related field preferred
Hybrid working: Min 2 day a week in our home Studio in Ringwood, Hampshire and/ or local co-working spaces.
Salary: £35,000 - £50,000pa depending on experience
This position is full-time. Part-time could be discussed. Please email tom@tomsstudio.co.uk with your CV and covering letter. Thank you!